This year, therefore, the conference will focus on four key themes - New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes; - New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other...

The Efma Congress is dedicated to multichannel management. This year’s Congress will have two special sessions: - New banks and banking models This session will include case studies presented by senior executives of new European banks, such as Metrobank, Zuno Bank and Alior Bank. We will also...

Conference Theme – The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

The focus of the workshop is to investigate the influence of cognitive and normative factors in the EU's capacity to meet the challenge of governing sustainability. Its focus is energy and environmental public policy-making. We therefore invite papers that examine the following themes: Theme 1:...

We welcome contributions from theorists and empiricists alike who are interested in broadening our understanding of the economics of welfare which continues to flourish. Following work by Sen, Stiglitz and others that has helped to bring about the Sarkozy Report, the EU’s Beyond GDP memorandum...

The Advances in Hospitality and Tourism Marketing and Management conference will provide a unique forum for attendees from academia, industry, government, and other organizations to actively exchange, share, and challenge state-of-the-art research and industrial case studies on hospitality and...

ESEE 2011 has two main objectives: - To create a platform for discussion of theories, methodologies and practices already existing in the field and assess what has been achieved so far. - To explore the full potential of ecological economics in dealing with policy issues, both in theory and in...

This workshop offers young interested researchers within the field of the economics of innovation the possibility to intensively discuss their dissertation plans or drafts within a peer group of experienced and renowned scholars, as well as other PhD students and post-doc researchers in a great...