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Conference "Religions as Brands" The Marketization of Religion and Spirituality

2011-10-13–2011-10-15 - Lausanne, University of Lausanne (Switzerland) - University of Lausanne

Topics: - The branding of religions: How do religions and religious institutions try to brand themselves? - Positive and negative public images of religions and their effects - Religion and marketing Communication, media and the promotion of religions - Effects of religious branding and...

Persistent link: https://www.econbiz.de/10008766007

International Conference on Marketing Studies ICMS2011 - Academy of Taiwan Information Systems Research

2011-09-09–2011-09-11 - Kuala Lumpur (Malaysia) - Academy of Taiwan Information Systems Research(ATISR)

Topics: - Business-to-Business Marketing - Consumer Behavior - Customer Relationship Management - Internet and Interactive Marketing - Entrepreneurship and Small Business Marketing - Marketing Education - Global Marketing - Marketing Research Methods - Marketing Strategy - Product and Branding...

Persistent link: https://www.econbiz.de/10008836968

7th European Consumer Trend Conference "Rückkehr der Macht - Wer beherrscht Marken, Medien, Menschen?"

2011-03-16 - Rüschlikon/Zurich, GDI (Switzerland) - GDI Gottlieb Duttweiler Institute

Unternehmen verlieren die Kontrolle über ihre Kommunikation, Konsumenten über ihr Budget, Politiker die Kontrolle über ihr Land, Bürger über ihr Leben. Vor kurzem noch klärte Geld fast alle Machtfragen. Doch wo das Geld ausgeht, beginnen wieder Verteilkämpfe. Die Wirkung der sanften...

Persistent link: https://www.econbiz.de/10008785074

In cooperation with "Conference and Meeting Resources" of the American Economic Association (AEA)