Banks have already made progress towards developing a distribution strategy in which different channels are closely integrated. However, true multichannel distribution is hard to achieve and requires significant long-term investment. But if banks do manage to achieve the ideal multidistribution...

Conference Theme: Paradigm Shifts & Interactions Marketing research has been challenging since almost its initial steps. Nowadays the digital world is changing consumer patterns, emerging new companies, and in the end eliciting a new society. This is not the only recent change; co-creation,...

The colloquium will be held in Valenciaimmediately prior to the EMAC Conference 2014. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading...

3rd International Conference on Economics Business and Marketing Management– CEBMM 2014 is the premier forum for the presentation of new advances and research results in the fields of theoretical, experimental, and applied Economics Business and Marketing Management. The conference will bring...