This international conference seeks to engender the advancement of knowledge about brand management amongst scholars by disseminating new research and through encouraging the evolution of new research themes. It also aims to narrow the gap between academics and practitioners by having...

We hope to create a conference together that will be rich in rewards both professionally and socially. We hope the conference will strengthen the ties between researchers who work within the field of consumption. We want to set the scene for a conference that makes use of the full potential of...