At the conference, leading companies like Continental Automotive Systems and ZF Friedrichshafen AG provide insight in their approaches for the generation of variety by means of software instead of mechanics and for lean order fulfilment based on CtO. The situation of automotive industries can be...

Successful innovation projects are the result of a complex interplay of many different actors and activities. We have found that a critical – but somewhat neglected – success factor for R&D and innovation lies in creating the favourable spatial conditions in which employees carry out R&D...