Multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “The Dynamic Nature of Cultural Perspectives in Marketing.” This theme emphasizes the need for educators and business leaders to...

The conference program will include sessions on the application of institutional analysis to history, political science, law, and organizational behavior. Speakers invited to the conference include Bruno S. Frey, Kevin McCabe, Paul L. Joskow, Douglass C. North, Mark J. Roe and Oliver E. Williamson.