Études et stratégies - La responsabilité sociale d'une organisation : intégration des perspectives marketing et managériale.
Year of publication: |
2004
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Authors: | Maignan, Isabelle ; Swaen, Valérie |
Published in: |
Revue française du marketing. - Paris : Bordas-Dunod-Gauthier Villars, ISSN 0035-3051, ZDB-ID 83046x. - 2004, 200, p. 51-66
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Saved in:
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