Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Franz-Rudolf Esch (Hrsg.)
| Year of publication: |
1999
|
|---|---|
| Other Persons: | Esch, Franz-Rudolf (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Theorie | Theory | Deutschland | Germany | Markenpolitik | Management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIX, 1186 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Bibliografie enthalten ; Bibliography included ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturverz. S. [1101] - 1186 |
| ISBN: | 3-409-13642-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001390698