Frequency of CRM implementation activities: a customer-centric view
| Year of publication: |
2012
|
|---|---|
| Authors: | Kim, Molan ; Park, Jeong Eun ; Dubinsky, Alan J. ; Chaiy, Seoil |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 26.2012, 2 (20.4.), p. 83-94
|