Das Modell des integrativen customer value als Steuerungsgröße des Kundencontrolling
Arno Wortmann
| Year of publication: |
2014 ; 1. Aufl.
|
|---|---|
| Authors: | Wortmann, Arno |
| Publisher: |
Göttingen : Cuvillier |
| Subject: | Kundenwert | Customer value | Controlling | Management control | B-to-B-Marketing | Business-to-business marketing | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XX, 278 S., S. XXI - XLVI graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Leipzig, HHL - Graduate School of Management, Diss., 2014 |
| ISBN: | 978-3-95404-822-9 ; 978-3-7369-4822-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010440314