The process model of corporate social responsibility (CSR) communication : CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation perception
Year of publication: |
2019
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Authors: | Kim, Sora |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 154.2019, 4, p. 1143-1159
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Subject: | Corporate social responsibility communication | Process model | Moderated mediation | Consumer knowledge of CSR | Consumer trust | Engagement | Corporate reputation | Process | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Vertrauen | Confidence | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Stakeholder | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing |
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Kim, Sora, (2022)
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Dai, Wenbin, (2023)
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The role of public skepticism and distrust in the process of CSR communication
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