Corporate image: an audience centred model

Considers three propositions that highlight the need for a greater emphasis on the receiver perspective within corporate communication. Consequently, a new conceptual model for corporate communication research is advanced and research methodologies are suggested.

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Year of publication:	2000
Authors:	Cornelissen, Joep
Published in:	Corporate Communications: An International Journal. - MCB UP Ltd, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 5.2000, 2, p. 119-125
Publisher:	MCB UP Ltd
Subject:	Corporate image \| Corporate communications \| Research \| Models

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/13563280010372540 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014691487