101 Marketing-Strategien : für Steuerberater, Wirtschaftsprüfer, Rechtsanwälte und Consultants
Alternative title: | 101 marketing strategies for accounting, law, consulting, and professional services firms <dt.> Hunderteins Marketing-Strategien |
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Year of publication: |
2006
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Authors: | Waugh, Troy |
Publisher: |
Wien : Linde |
Subject: | Marketingstrategie | Strategische Planung | Kundenmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Zero-Migration : ein kundenorientiertes Konzept der strategischen Unternehmensführung
Stahl, Heinz K., (1996)
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The customer centred strategy : thinking strategically about your customers
Jenkins, Mark, (1997)
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Strategic customer care : an evolutionary approach to increasing customer value and profitability
Brown, Stanley A., (1999)
- More ...
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Waugh, Troy, (2004)
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101 marketing stategies for accounting, law, consulting, and professional services firms
Waugh, Troy, (2004)
- More ...