21st century applicability of the interaction model : does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?
Year of publication: |
2012
|
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Authors: | Sood, Suresh C. ; Pattinson, Hugh M. |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 11.2012, 2, p. 117-128
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Subject: | IMP Interaction Model | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web |
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