5,110 days in Tokyo and everything's hunky-dory : the marketer's guide to advertising in Japan
Sean Mooney
| Alternative title: | Five-thousand one-hundred ten days in Tokyo and everything's hunky-dory |
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| Year of publication: |
2000
|
| Authors: | Mooney, Sean |
| Publisher: |
Westport, Conn. : Quorum Books |
| Subject: | Japan | Werbung | Advertising | Tokio | Tokyo |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvi, 214 p. |
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| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index ""Contents""; ""Illustrations""; ""Preface""; ""Introduction""; ""Hard Sell versus Soft Sell""; ""Foreigners and Celebrities in Japanese Advertising""; ""Japanese Copy""; ""Advertising Agencies in Japan""; ""Advertising on Television""; ""Advertising in Newspapers""; ""Advertising in Magazines""; ""Advertising on Radio""; ""Mass Transit Advertising""; ""Other Types of Transit Advertising""; ""Cinema Advertising""; ""Other Non�Mass Media Advertising""; ""Internet Advertising""; ""Conclusion""; ""Glossary""; ""Selected Bibliography""; ""Index"" Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. |
| ISBN: | 1-56720-361-2 ; 978-1-56720-361-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012672438