A Bayesian technique to discriminate between stochastic models of brand choice
Year of publication: |
1975
|
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Authors: | Blattberg, Robert C. ; Sen, Subrata K. |
Published in: |
Management science : journal of the Institute of Management Sciences ; application and theory. - Baltimore, Md. [u.a.] : [Verlag nicht ermittelbar], ZDB-ID 206347-5. - Vol. 21.1975, 6, p. 682-696
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Subject: | Marktforschung | Verbraucher | Markenartikel | Vereinigte Staaten |
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