A Brand Equity Strategy for Ultra‐Premium California Wines
Year of publication: |
1996
|
---|---|
Authors: | Thode, Stephen F. ; Maskulka, James M. |
Published in: |
International Journal of Wine Marketing. - MCB UP Ltd, ISSN 1758-6747, ZDB-ID 2159774-1. - Vol. 8.1996, 3, p. 5-22
|
Publisher: |
MCB UP Ltd |
Subject: | California | Marketing | Sales Promotion | Corporate Image | Policy Making | Corporate Strategy |
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