A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Year of publication: |
2001
|
---|---|
Authors: | Rundle‐Thiele, Sharyn ; Bennett, Rebekah |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 10.2001, 1, p. 25-37
|
Publisher: |
MCB UP Ltd |
Subject: | Brand loyalty | Market segmentation | Consumer behaviour | Marketing strategy |
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