A brand named "Shatta" : self-branding in global enterprise culture
Year of publication: |
2021
|
---|---|
Authors: | Bonsu, Samuel K. |
Published in: |
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market. - Cham : Palgrave Macmillan, ISBN 978-3-030-77203-1. - 2021, p. 149-169
|
Subject: | Self-branding | Spectacularization | Shatta Wale | Ghana | Markenführung | Brand management | Markenartikel | Brand | Unternehmenskultur | Corporate culture | Multinationales Unternehmen | Transnational corporation |
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