A cohort analysis of household vehicle expenditure in the U.S. and Japan: A possibility of generational marketing
Year of publication: |
2010
|
---|---|
Authors: | Fukuda, Kosei |
Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 1, p. 53-64
|
Publisher: |
Springer |
Subject: | Age–period–cohort decomposition | Bayesian cohort model | Constrained multiple regression model | Generational marketing | Household vehicle expenditure ratio |
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