A comparative investigation of consumers' attitudes toward marketing practices of hypermarket retailers in Thailand
Year of publication: |
2011
|
---|---|
Authors: | Watchravesringkan, Kittichai Tu ; Punyapiroje, Chompunuch |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 9, p. 702-720
|
Subject: | Handelsmarketing | Retail marketing | Einzelhandel | Retail trade | SB-Warenhaus | Hypermarket | Konsumentenverhalten | Consumer behaviour | Thailand |
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