A Comparative Study of Operational Marketing Practices among British Department Stores and Supermarkets
Year of publication: |
1992
|
---|---|
Authors: | Greenley, Gordon E. ; Shipley, David |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 26.1992, 5, p. 22-35
|
Publisher: |
MCB UP Ltd |
Subject: | Department stores | Environment | Marketing management | Marketing strategy | Operations management | Supermarkets | United Kingdom |
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