A comparison of marketing teaching methods in North American and European universities
Year of publication: |
2006
|
---|---|
Authors: | Küster, Inés ; Vila, Natalia |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 24.2006, 4, p. 319-331
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Education | Teaching methods | Europe | North America |
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