A conceptual model of long-range multinational marketing planning
Year of publication: |
1972
|
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Authors: | Sheth, Jagdish N. |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 12.1972, 4/5, p. 3-15
|
Subject: | Absatzplanung |
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