A configurational approach to strategic account management effectiveness
Year of publication: |
2014
|
---|---|
Authors: | Homburg, Christian ; Workman, John P. ; Jensen, Ove |
Published in: |
Handbook of strategic account management : a comprehensive resource. - Chichester, West Sussex : Wiley, ISBN 978-1-118-50908-1. - 2014, p. 289-316
|
Subject: | Strategisches Management | Strategic management | Key-Account-Management | Key account management |
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