A critical look at the use of SEM in international business research
Year of publication: |
2016
|
---|---|
Authors: | Richter, Nicole Franziska ; Sinkovics, Rudolf R. ; Ringle, Christian M. ; Schlägel, Christopher |
Other Persons: | R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim, Rudolf (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 33.2016, 3, p. 376-404
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International marketing | International business | Structural equation modelling | Covariance-based SEM | Partial least squares SEM |
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