A Critical Review and Synthesis of Research on Advertising in a Recession
Year of publication: |
[2009]
|
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Authors: | Tellis, Gerard J. |
Other Persons: | Tellis, Kethan (contributor) |
Publisher: |
[2009]: [S.l.] : SSRN |
Subject: | Konjunktur | Business cycle | Werbung | Advertising | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April, 13 2009 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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