A CRM performance measurement framework : its development process and application
Year of publication: |
2009
|
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Authors: | Kim, Hyung-Su ; Kim, Young-gul |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 4, p. 477-489
|
Subject: | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Balanced Scorecard | Balanced scorecard | Ressourcenorientierter Ansatz | Resource-based view |
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