A cross-national study of consumer spending behavior : the impact of social media intensity and materialism
Year of publication: |
July-September 2018
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Authors: | Thoumrungroje, Amonrat |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 4, p. 276-286
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Subject: | Conspicuous consumption | credit overuse | cross-national | impulse buying | materialism | social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Nachfrageinterdependenz | Interdependent preferences |
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