A cross‐national study on children's purchasing behavior and parental response
Year of publication: |
2004
|
---|---|
Authors: | Wimalasiri, Jayantha S. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 21.2004, 4, p. 274-284
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Influence | Consumer marketing | Consumer research |
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