A descriptive reference framework for the personalisation of e-business applications
Year of publication: |
2008
|
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Authors: | Koutsabasis, Panayiotis ; Stavrakis, Modestos ; Viorres, Nikos ; Darzentas, Jenny S. ; Spyrou, Thomas |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 8.2008, 3, p. 173-192
|
Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Bekleidung | Clothing |
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