A dichotomy of sport sponsorships : does the nature of competition among sponsors matter?
Year of publication: |
2022
|
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Authors: | Doellman, Thomas W. ; Walkup, Brian R. ; Bouchet, Adrien ; Chabowski, Brian R. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 36.2022, 2, p. 188-198
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Subject: | event study | shareholder wealth | stock prices | Börsenkurs | Share price | Sponsoring | Sponsorship | Ereignisstudie | Event study | Aktionäre | Shareholders | Ankündigungseffekt | Announcement effect | Sportmarketing | Sports marketing | Wettbewerb | Competition | Sportveranstaltung | Sport event | Shareholder Value | Shareholder value |
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