A Dynamic Analysis of the Diffusion of Television Advertising
Year of publication: |
1998
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Authors: | Lin, Steven A.Y. ; Butler, Michael ; Navin, John |
Published in: |
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale. - Padova : CEDAM, ISSN 0035-6751, ZDB-ID 4636x. - Vol. 45.1998, 1, p. 87-98
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