A fine line : how design strategies are shaping the future of business
Hartmut Esslinger
| Year of publication: |
2009 ; 1. ed.
|
|---|---|
| Authors: | Esslinger, Hartmut |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Unternehmen | Produktentwicklung | Industriedesign | Innovation | Wettbewerbsstrategie | Kreativität | Unternehmenswachstum | Industrial design | New products |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 183 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-470-45102-5 ; 978-0-470-45102-1 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004941148