A firm’s driving force to implement and incorporate a business philosophy into its current business activities: the case of ECR
Year of publication: |
2002
|
---|---|
Authors: | Svensson, Göran |
Published in: |
European Business Review. - MCB UP Ltd, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 14.2002, 1, p. 20-30
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer marketing | Business policy | Retailing | Corporate culture |
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