A game-theoretic model of marketing skin whiteners
Year of publication: |
October-December 2015
|
---|---|
Authors: | Lee Mendoza, Roger |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 32.2015, 4, p. 367-381
|
Subject: | buyer's market | lemons | marketing | Nash equilibrium | Prisoner's Dilemma | skin whiteners | tort | voluntary cooperation | Gefangenendilemma | Prisoner's dilemma | Spieltheorie | Game theory | Nash-Gleichgewicht |
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