A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia
Year of publication: |
1999
|
---|---|
Authors: | Wei, Sherrie ; Ruys, Hein ; Muller, Thomas E. |
Published in: |
Journal of Marketing Practice: Applied Marketing Science. - MCB UP Ltd, ISSN 1758-7794, ZDB-ID 2020301-9. - Vol. 5.1999, 6/7/8, p. 200-212
|
Publisher: |
MCB UP Ltd |
Subject: | Australia | Conjoint analysis | Consumer behaviour | Hotels | Older consumers | Tourism |
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