A Global Arena
Discusses some of the general trends contributing to globalization from both a market and competitive perspective. Considers a framework for assessing competitive advantage and the features of global products. Concludes that success in global competition depends on working in the three dimensions of product, business system, and marketing; product focus along is unlikely to be enough to protect and strengthen a firm′s core.
Year of publication: |
1990
|
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Authors: | Particelli, Marc C. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 7.1990, 4, p. 43-52
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive strategy | Globalization | Markets |
Saved in:
Online Resource
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