A global examination of cognitive trust in business-to-business relationships
Year of publication: |
2019
|
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Authors: | Graça, Sandra S. ; Barry, James M. |
Published in: |
New insights on trust in business-to-business relationships : a multi-perspective approach. - Bingley : Emerald Publishing, ISBN 978-1-83867-063-4. - 2019, p. 7-36
|
Subject: | Cognitive trust | commitment | relationship marketing | communication | cooperation | conflict resolution and social bond | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Lieferantenmanagement | Supplier relationship management |
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