A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures
Year of publication: |
2003
|
---|---|
Authors: | Schmittlein, David C. ; Morrison, Donald G. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 49.2003, 12, p. 1617-1635
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Marketing | In Vitro | Assisted Reproduction | Health Care Marketing |
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