A management-oriented model for allocating sales effort
Year of publication: |
1977
|
---|---|
Authors: | Parasuramam, A. ; Day, Ralph L. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 14.1977, 1, p. 22-33
|
Subject: | Absatzpolitik |
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