A market share theoreme
Year of publication: |
1975
|
---|---|
Authors: | Bell, David E. ; Keeney, Ralph L. ; Little, John D. C. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 12.1975, 2, p. 136-141
|
Subject: | Marktforschung |
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