A marketing strategy for public sector organisations compelled to operate in a compulsory competitive tendering environment
Year of publication: |
1998
|
---|---|
Authors: | Day, John ; Reynolds, Paul ; Lancaster, Geoff |
Published in: |
International Journal of Public Sector Management. - MCB UP Ltd, ISSN 1758-6666, ZDB-ID 2032073-5. - Vol. 11.1998, 7, p. 583-595
|
Publisher: |
MCB UP Ltd |
Subject: | Compulsory competitive tendering | Entrepreneurship | Marketing | Public sector |
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