A material world that knows no boundaries
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – A persistent grumble of “baby boomers” is that younger generations, including those who are now students, are more materialistic they used to be. There us perhaps a grain of truth in this, although to be excessively censorious might be unfair; we now live in a more materialistic world and the “baby boomers”, as students, had better state support than today's undergraduates. It was perhaps easier to take a non‐materialist stance in those days. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Year of publication: |
2013
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 29.2013, 8, p. 22-25
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Children (age groups) | Television commercials | Advertising | Middle East | Egypt | India | Islamic business ethics | Marketing |
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