A method for analyzing strategic product launch

This paper proposes a method to analyze how the manufacturers make product launch decisions in a multi-product oligopoly market, and how the heterogeneity in their products affects the manufacturers' decisions on model launch and withdrawal.

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Year of publication:	2007
Authors:	Junji, XIAO
Published in:	Frontiers of Economics in China. - Higher Education Press, ISSN 1673-3568. - Vol. 2.2007, 3, p. 458-464
Publisher:	Higher Education Press
Subject:	product launch \| dynamic model \| heterogeneous products

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Extent:	application/pdf
Type of publication:	Article
Classification:	C10 - Econometric and Statistical Methods: General. General ; L13 - Oligopoly and Other Imperfect Markets ; L63 - Microelectronics; Computers; Communications Equipment
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010934928