A model of a patron's innovativeness formation toward a chain restaurant brand
Year of publication: |
2012
|
---|---|
Authors: | Hyun, Sean Sunghyup ; Han, Heesup |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 24.2012, 2, p. 175-199
|
Subject: | Gastronomie | Restaurant industry | Markenführung | Brand management | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Südkorea | South Korea |
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