A model of adaptive control of promotional spending
Year of publication: |
1966
|
---|---|
Authors: | Little, John D. C. |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 14.1966, 6, p. 1075-1097
|
Subject: | Absatz |
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