A model of customer reward programs with finite expiration terms
Yacheng Sun, Dan Zhang
| Year of publication: |
2019
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|---|---|
| Authors: | Sun, Yacheng ; Zhang, Dan |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 8, p. 3889-3903
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| Subject: | customer reward program | expiration term | reward structure | forward-looking consumers | dynamic programming | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dynamische Optimierung | Dynamic programming | Theorie | Theory | Kundenbindungsprogramm | Loyalty program | Mathematische Optimierung | Mathematical programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2018.3115 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012062834