A model of interorganizational networking antecedents, consequences and business performance
Year of publication: |
October-December 2015
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Authors: | Karayanni, Despina A. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 22.2015, 4, p. 293-312
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Subject: | industrial marketing | business marketing | interorganizational networking | network communication exchanges | adaptability | cooperation | business performance | Unternehmensnetzwerk | Business network | Unternehmenserfolg | Firm performance | Unternehmenskooperation | Inter-firm cooperation | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
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