A Multidimensional Scale for Measuring Country Image
Year of publication: |
2008
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Authors: | Lala, Vishal ; Allred, Anthony ; Chakraborty, Goutam |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 21.2008, 1, p. 51-66
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